In the world of social media, there is a never-ending supply of beauty information and makeup inspiration that simply exists at our fingertips. We are always just a moment away from seeing all the looks that grace the red carpets and runway shows all around the world. With so much out there, it can be difficult to know where to begin when it comes to accessing our daily dose of beauty content. However, it doesn’t need to be. Even just knowing a few ‘it girls’ to follow on Instagram for regular beauty inspo can help you cover your bases when you have an event or special occasion, or even when you just want to try something new. Today we’ll talk you through some of the chicest faces that you need to be following for the best beauty content out...
Elsa Hosk (@hoskelsa)
An Instagram must follow for a long while now has been none other than former Victoria’s Secret model, Elsa Hosk. If you need beauty inspiration for any occasion, Elsa’s page has you covered. She plays around with more classic simple looks, as well as bright colours and dynamic lines and shapes. Her skin is always flawless, and she always manages to accentuate her features letting her natural beauty shine through. I can’t lie, I myself have been influenced many a time to create my own rendition of Elsa’s looks, and they do not disappoint. If you’re looking to turn heads at your next big event, have a flick through Elsa’s uploaded looks, you might just find the makeup look you never knew you needed!
Willow Smith (@WillowSmith)
Willow Smith is another beauty guru to have on your radar this year. She takes a rock- punk chic approach to her makeup that makes a statement. Her looks show off her glowing skin and beautiful features, and she always expresses her creative side. She combines grunge with glam, and the juxtaposition totally works! The images she posts are also very eye catching, featuring fabulous edits and film photos that make Willow’s page stand out from the crowd. Her unique makeup looks, and cool vibes make her Instagram page an art form, which is definitely worth a follow!
Hailey Bieber (@HaileyBieber)
Mrs. Hailey Rhode Bieber... arguably one of the most influential fashion and beauty trend setters. Her glazed donut skin, pearly chrome nails, and burgundy lips (just to name a few) have been monumental in the beauty world. There is just a certain chokehold that Hailey has on millennials and Gen Z alike. Her Instagram is filled with rows of content that depict makeup looks by celebrity makeup artists as well as some she’s DIYed, and the nail inspo is to die for! She’s always one of the main girls we’re looking out for at big events such as the met gala, but even her everyday beauty is worth every ounce of hype it gets. If dewy skin, playful nails, and smokey bronze tones are your thing, Hailey Bieber is certainly worth having on your radar.
HoYeon Jung (@hoooooyeo)
If you were one of the many that binge watched Netfilx’s Squid Game (guilty!), then you’ll recognize this stunning face. Not only is Hoyeon Jung a talented actor, but she is making big moves in the modelling industry, particularly beauty wise. Her Instagram page is filled with her angelic face starring in luxury beauty campaigns, as well as her looks before awards shows and red-carpet events, and her everyday beauty. Following Hoyeon Jung is rather insightful, as it gives us a look into beauty outside the west. Korean beauty standards and makeup practices are rather different to what we are used to in this part of the world, but its popularity is increasing, so Jung’s page gives us some valuable inspiration that encourages us to try something new.
Iris Law (@IrisLaw)
Daughter of Jude Law and Sadie Frost, Iris Law, is a total ‘it girl’ when it comes to pushing the boat out and breaking the rules. Iris has a fun and quirky side to her, that she expresses through her makeup. She experiments with different textures and mediums, using glitter and shimmery finishes to create show stopping looks. Iris draws inspiration from all around and growing up in the limelight has given her a cool confidence that shines through. She’s not afraid to make a statement, making her the perfect beauty icon for those of us looking to step outside our comfort zone in 2023.
So, although the amount of makeup and beauty content on the internet can be overwhelming, it pays to have a handful of girls to go to when you’re needing a hint of inspiration. Natural, avant-garde, a pop of color... whatever you’re after, these ‘it girls’ can show you what’s hot in the wonderful world of makeup.